Advertising device and reflector therefor



April 2s, 1927. 1,625,798-

W. M, DOERING ET AL v ADVERTISING 'DEVIC AND REFLECTOR THEREFOR Filed Jan. ll, 1924 3 Sheets-Sheet 2 w. M. 'DOERING 5T AL Filed Jan'. 11, 1924 r :s sheets-sheet s amen/0141,

@drill ADWERTSNGDEVL'CE ANI) REFLECTOR THEREFOR.

This invention relates generally. to illuininating'or reflecting devices adapted to project or reflect light in definite directions and has among its objects to provide a cheap reflector vwhich may be convenienti)v attached to, or to which may be attached, advertising displayv placards. automobile tires, or tire casings and the like. for illuminating advertising matter associated therewith.

llrnother object ot the invention to provide a linoclrdown reflector made Atrom a blanlt otpaper or other sheet material and adapted ivhen properly manipulated to torni a reflector having` an opening at its apen.

as a support for an illuminating` device.

.another object is to provide a 'Foldable or linoclrdovvn reflector having means thereon7 preterabhT at its apex` tor detachabl7 supporting an illuminating device atits interior. l

Another Objectis to provide a light permeable sign ot sheet material. having nieans thereon for detaehablv locking the sign across a reflector, in spaced relation thereto.

i feature or the invention resides in the manner ot attaching a light permeable sign "cross the outer open or base end ot the reflector, but Without entirelv closing` the hase end, .whereby ravs ot light traverse the sign and also pass outwardlv around the same. lin this feature the invention Vtinds useful application in tire casing advertising. another object being to provide a cheap lmockdovvn device adapted to be supported in displa)r position b v the 'tif-"v the said device being insertable withini tire casing tor that purpose.

Another object is to provide a toldable knockdown advertisingl device comprising aretlector element and a placard or adver tising clement. said elements being unitaril v attachable in a manner 'for illuminating the advertising` element.

Another object is to provide a -toldable linocldown advertising device including cooperable reflector and advertising elements unitarilv connectible for disposing` the advertising devices or elements substantiallv diametricallv across the base end ot the ietlector element to partially or entirel close that end, said advertisingI element being thus disposed for traversal by light rays.,

Another object ot the invention is to provide means tor detachably locking the re tlector and advertising elements together.

Another object is to provide means :tor maintaining` a fixed relation between a tire, reflector and advertising element supported b v the reflector, whereby the yparts are centered vvith respect to the tire and so n'iaintained. f

Another object is the provision ot' an advertising device, having a-,retlector member and interchangeable advertising elements, attachable to the retlector member. Wherebv the character ot advertising may be varied b v successively substituting a series ot elements containing the desired advertising matter.

Other objects and certain advantages will appear 'troni the description and drawings forming a. part ot this speciiieat-iomin which drawings:

Figure 1 is a front face View of one form ofthe device as applied to a tire casing.

Figure 2 is a horizontal section on line Q-Q of Fig. l.

Figure 3 is a detail section on line 3-3 ot Fig. l, illustrating the stop for supporting and centering the reflector Within the tire casing.

Figure l is a rear View of the reiector and advertising elements in set up con-dition. Figure 5 is a detail section on line 5--5, ot Fig. l, illustrating the detachable support for supporting an illuminating device7 and showing the locking means therefor.

Figure 6 is a view ot the reflector body in lnioclidonf'n condition. y

Figure 7 is a det-ail rear view of our irnproved sign showing'the locking devices thereon for cooperation with corresponding devices ot the reflector, vvherebiv the sign is detachably secured across the base end thereot.

Figure 8 is a perspective view showing the reflector attached to an advertising device in the torni' of a. placard Which placard has means thereon for Asupporting it in upright position. Figure 9 is a face view of the .shown in Fig. 8.

structure 'ln the embodiment: of the invention herein shown the conical retlector element is 'formed from a blank ot sheet material, such as cardbmird, which is cut to circular torni and then cut centrally as at 2 to provide a circular opening at the Yapex of the reflector when set up. i-lr sector shaped portion of the sheet is removed to form 'a substantially V-shaped notch the edges of' which are radially related to and intersect the central opening 2. When the edges are brought together and overlapped 'a hollow frustrum conical body is formed having an aperture at its truncated end. As more clearly shown in Figure'4, the overlapped portions of the,

blank are fastened by suitable devices 3 such as bolts which traverse the openings 4, 5.

c The blank is further slotted and notched as at 6,7, 8, andthe slot 6 and notch 7 are adapted for cooperation to vary slotlength when it isdesired to change the diameter of the base end of the reflector. Slots 6, 8 aresubstantially diametrically related when the reflector is set up and said slots are adapted to be traversed by interlocking members attached to an advertising element or signwhichelement is thus adapted to be detacha-bly secured to the reflector entirely across the base end, preferably diametri'cally there- -`to. The advertising element only ,partially closes the base end, and is herein formedof -end but under certain conditions may be en- 'from the outer .ring

gaged againstv the same.

. Y A lamp socket is supported in the opening,

at the truncated end or apex of the reflector, which socket is designed to support an illuminating device such as 'an incandescent light 9, at the interior-of 'the reflector. The lamp socket has the'ordinary sheet metal construction and comprises two concentric rings 10, 11, suitably connected together, the inner ring 10 having pressed screw threads with which, in this instance. the light 9 is engaged. The outer ring 11 is fitted snugly in the opening :rndhas projections 15. The projections l5 are bored and threaded and have engaged therewith the threads of headed screws 16 extending radialljT outwardly7 for positively preventing slipping of the ring forwardly through the opening. The .outer peripheries of the circular heads of the screws 16 are engaged by a locking device or retainer, 17. formed of a bcndable material, such as cardboard, which retainer when in locking position sustains the lamp socket' against rearward displacement. The retainer element 17 is pivotally attached as at 18 to the reflector body and may be conveniently-swung about the pivot to loc ing or unlocking position. One of the bolts 3 which hold the overlapping ends of the rc` flector body, also traverses and locks the retalner element. A spacer nut 20, (see Fig. 2) is interposed between the body and the locking element, and is traversed by the bolt 3.-

The locking element 17 is moreover provided Leashes Y with a central opening through which the rear end of the lamp projects. The' resilient element securely holds the annulus in its operative position, and the pivotal arrangement allows for convenientremoval. of the socket `but prevents accidental displacement ofvthe same.

The sign or advertising element herein is constructed from sheet cardboard and comprises a body. 'portion 30. having'- in 'permeable material 32 is placed or secured at the back of the sign and allows the` passage of light. through the stenciled letters. The material may be either translucent or transparent and any suitable material of this kind may be used as a backing for stenciled letters or characters, or the sign may be composed of a single sheet of translucent or transparent material and the letters may be painted or impressed directly thereon. ,It is obvious that the character of the advertising matter may be varied to suit requirements.

In order to provide a lrnockdown device the sign is detachably secured to the reflector by substantially T-shaped fastening devices, preferably of paper. Each fastening device has a base portion 4l which is insertable through one of theslots of the reflector body.

a'nd each has a shank portion 42 provided with a tab or flap 43 which after the inscrtion of the shank through the slot is turned at right angles thereto to frictionally engage the hack of the reflector body.' The lockingr devices are glued or suitably fastened to the back ofthe sign and each base 4l is scored as at 44 to provide a hinge. As shown in Fig. 2. when the flap 43 is folded, its inner edge 46 engages with the rear side of the reflector and positively forces the stop edges 45 ol the base portion-41 against the inner face of the reflector. When the sign is detached for shipment the fastening devices may be turned to a flat position. as shown in Fig. 7 T he device as illustrated in Fi gs. l to 7 inclusive, is particularly adapted .for inscrtionwithin a tirelcasinggls shown in Figs. 1 and 2, and will, without further adjustment substantially fit any sized tire casing. Additional circumferentiallyaligned openings corresponding to openings 4 and 5 may, however, be provided to permit circumferential adjustment of the reilectorto change its diameter.

A stop element 48 is pivotally attached j tion of the f justment.

. of colored material.

.designed in this instance to turn upwardly the ends 5l in engagement with to dispose ,These ends 51 engage the rethe refiector.

flector to preventy further bending of they stop in upward direction. (See Fig. The outer or lower edge 'of the reflectormay, however, be made to engage the inner periphery of the casing to limit the ins`erreflector and to center the same. The device hereinbefore described is particularly adapted, tov be supported'iin display position by the tire, and the reflector after preliminary setting up may vbe inserted within any sized casing without further ad- T he interior of the reflector may be colored. or the same may be constructed The light 'permeable material used vas a backing for the advertis ing element may also be variously colored. In this form of the device the light disseminated by the illuminating, device traverses the light permeable backing and silhouettes the letters while a portion of the light is projected outwardly around thesign, producing'a rayed effect.

` and because of its comparatively small space.v

The device may be very cheaply made knockdown formation permits of shipment of large quantities in In the form of' the device shown* in Figs.

8 and 9. the reflector body is provided'at its periphery withdiametrically related tabs through which are inserted fastening devices 6l, which traverse a placard 63 of sheet material. The face of the placard 4 .has'printed thereon m this instance -a pictorialrepresentation of a'hot water bag or bottle', held .upon an easel-like display device, andthe material of the placard 63 is cut away as at G5 at each side of the pictorial representation to provide openings through which light may be projected. It will be understood that the design may be changed to'suit the characterof the advertising to be hach the principal feature of this form being that rays of light are projected outwardly around the object or pictorial representation forming the advertisement.

preferably made of.

sign

' our names.

The placard 63 is supported a foldable easel-like structure preferably of cardboard,v

providing,r two Yoppositely disposed parallel hinged vertical wings andtwo horizontal wings 7l disposed at right anglesthe said .wings 7 1 having notches 72 therein en ageable with corresponding verticaledges 3 of vthe wings T0.v whereby said wings may be locked in position to cause their base edges to support the placard. The lighting arrangement is identicalin struct-ure with that heretofore described. l, j 4Having thus described our invention, what we claim is:

l. In combination with a' tire casing, a

conical reflector having-its base end inserted within the tire casmg,a placard of lessr width 'than the base end of the ,reflector and attached thereto diametrically thereacross, and disposed at the outside of the tire, said placard having light permeable advertising matter thereon, and means adjacent the apex of the reflector for illuminating the interior thereof and forv projecting rays through and around the placard.

2. In combination with an automobile tire casing.` a conical reflector having its base end inserted within the casing, means disfor illuminating the interior of the re ector, a placard of less width than the base .end of the reflector' removably locked thereto and extending entirely across said base and 'engaging placard partly material and having lsuitable characters or devices thereon, whereby light may be re` flected through the placard and 'around the same at opposite sides.

3. A tire advertising concave refiector the rim of which extends intothe hollow interior of an unmounted tirelcasing, the ti'recasing thus supporting the reflector, a light source locatedl within said concave reflector, anda sign' disposed across the side ofthe tire, portions'of said visually accentiiate the advertising display. thereon.

In witness whereof, we hereunto subscribe WILLIAMl M; DOERING. CHARLES J. noname.

device comprising a aol `posed within the reflector adjacent the a eX,y

'end i the outside of the tire,V said composed of light permeable being more light'permeable in order totV 

